The label of ‘populist’ is not useful to understand why Bolsonaro, a far-right politician, is a danger for Brazilian democracy. In this article, João Feres Júnior explains why this is the case.
Feres Júnior has been working on Bolsonaro for years, and you can find some of his most recent work here and here. In a previous article for POP, Eduardo Tamaki convincingly claimed that Bolsonaro is indeed a populist: though in apparent contradiction, the points of contact between the two approaches are numerous and that’s why it is interesting to read both articles in parallel to form a complete opinion.
One of the most interesting parts of Feres Júnior’s arguments is that beyond his populist traits and discourse, to really understand Bolsonaro’s ideology we must analyse his daily communicative guerrilla against the traditional press. The Bolsonarista communicational sphere is formed by traditional media, digital media, and the communication networks of evangelical churches and reactionary Catholicism.
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