Are populist radical right parties stigmatized? And if so, is this stigmatization consistent over time? Testing these questions in a country where the populist radical right has been traditionally stigmatized, this article illustrates that the Sweden Democrats face indeed a strong stigma among the Swedish electorate. This stigmatization persists even now that an official cordon sanitaire no longer exists, or it is at least questioned. Through experiments realized in 2011 and 2018 the authors describe the degree of stigmatization of the populist radical right in Sweden and its evolution over time.

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